Tickets to the Rotary Club of Fredericksburg’s annual Cupid’s Bow Bash event on Friday, Feb. 13 are still available. “Cupid’s Bow Bash has become a Valentine’s tradition in Fredericksburg, and we are grateful to be able to host such a fun evening for the community,” said John Willome, this year’s Ro...

In the shops on and around Main Street and tasting rooms along 290, business owners are feeling the squeeze. Rising supply costs and rent are forcing many to tighten their belts. But while we often focus on the Process Points — the logistics of how we run our businesses — global service expert Ron K...

The rumors are true: the Southern Living Idea House is under construction in Fredericksburg. Its located within the Friedën development, off U.S. 87 South. Friedën means “peace” in German. The Idea House is a dream home, designed to reflect a particular locale within the Southern Living readership. ...

It’s Our Business Having worked in the hospitality industry for decades I learned that the best companies viewed complaints as opportunities — even th...

Looking back, 2025 was quite the year for the Texas Hill Country. From fires to floods, we owe a lot to the emergency services and first responders wh...

It’s Our Business Walking down Main Street on a busy Saturday, it’s easy to see why Fredericksburg is a popular destination. From our boutique shops, ...