• The Mercantile store manager Hillary Rodriguez and co-owner Marcy Ward show off just some of the boot inventory the store sells. The Mercantile sells women’s high-end Southwestern clothing, jewelry, hats and boots, which it prides itself in having the largest selection of women’s boots in Fredericksburg. — Standard-Radio Post/McKenzie Moellering

Store provides one-stop-show for women’s western wear

Owning and leasing out the store front at 142 East Main for many years, father and daughter Ron Maddux and Marcy Ward, decided to open a shop for women’s Southwestern fashion.

The Mercantile, open since 2015, provides women a one-stop-shop for clothing, boots, purses, jewelry and more.

“I have always loved western clothing, and we have a history of owning western stores when I was younger,” Ward said.

When opening a store like this, the duo wanted to be able to carry all the brands in one place for locals and tourists alike.

The store carries brands such as Double D Ranch, Vintage Collection, Twisted X, Ryan Michaels, Kippy, Tasha Polizzi and more. 

“You can find one brand over there and one brand across the street and so on, but I don’t think there is a shop like this in Fredericksburg where you can find all these brands in one place,” Maddux said.

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Fredericksburg Standard

P.O. Box 1639
Fredericksburg, TX 78624-4228
830-997-2155