Garrison Brothers Distillery has launched a new campaign, Operation Crush COVID-19, a fundraising campaign to help American communities recover and rebuild.
The campaign, launched in partnership with Good Bourbon for a Good Cause, the distillery’s public charity, aims to raise more than $2 million for the veteran-led disaster response organization Team Rubicon.
Team Rubicon, which is currently serving in communities across the country, leading efforts to combat the coronavirus pandemic.
Good Bourbon for a Good Cause will also be naming a secondary beneficiary that is helping with the immediate needs of hospitality industry professionals.
“Good bourbon can change the world. We hope to inspire those who can to join us in our fundraising efforts to help communities and families rebuild and cope during this devastating pandemic,” said Dan Garrison, founder and proprietor of Garrison Brothers Distillery.
Until recently, Garrison Brothers had planned to release Laguna Madre, a special project over 10 years in the making, later this summer through traditional liquor retail channels.
Laguna Madre is the oldest bourbon Garrison Brothers has made to date — an eight-year-old, top-shelf release aged in new white American oak barrels for four years and aged secondarily for four more years in Limousin oak from France.
Laguna Madre will now be available only to donors who contribute $1,000 or more to Good Bourbon for a Good Cause in partnership with Team Rubicon, a global disaster response organization (composed primarily of military veterans and first responders) who are deploying teams to areas heavily affected by the COVID-19 crisis.
The first 2,004 people to contribute $1,000 or more will receive a bottle of Laguna Madre.
Everyone is invited and encouraged to donate whatever they can.
“If you donate $100, you will forever have our respect and you can choose to take home any clothing item from our gift shop for free,” said Rob Cordes, marketing director at Garrison Brothers Distillery. “If you donate $500, we’ll reserve one bottle of Boot Flask (375ml) and one bottle of Honey Dew (750ml) for you.”
“When these bottles are gone, they’re gone forever. We’ll make more, but it may take years,” Garrison said.
There will be 4,008 bottles of Boot Flask, 4,008 bottles of Honey Dew, and 2,004 bottles of Laguna Madre available.
For more information and to make a donation, go to http://operationcrushcovid19.org.
More information is also available at www.garrisonbros.com.
For more information about Team Rubicon’s ongoing pandemic relief efforts, visit http://teamrubiconusa.org/neighbors/.