Marketing arts

  • FULL HOUSE Phil Houseal
    FULL HOUSE Phil Houseal
I have a shameful secret. Over the years I’ve dabbled in “the marketing arts.” This is a field filled with exuberant claims, arcane metrics, and secret phrases whose sole function is to persuade unsuspecting marks to buy your pricey chotchkes, attend your seductive ritual, or partake of your addictive confections. These days, the explosion of the internet makes everyone a social media expert…

Premium Content is available to subscribers only. Please login here to access content or go here to purchase a subscription.