In search of a mascot

  • In search of a mascot
    In search of a mascot
  • Finding a school mascot that hasn’t already been used is an impossible task. The Spittin’ Camels, anyone? — Photo by Phil Houseal
    Finding a school mascot that hasn’t already been used is an impossible task. The Spittin’ Camels, anyone? — Photo by Phil Houseal
As a marketing gimmick, I once tried to come up with a clever mascot for a university’s fictional athletic program. I couldn’t do it. I brainstormed the most insignificant or annoying animals and plants that would make a tongue-in-cheek T-shirt that college students would consider cool enough to wear. But the best ones I thought up were already being used by real schools. Mosquitoes? Meet the…

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