• For Wally Overfelt, these belts and other merchandise are examples of the many countries represented in his Cross Cultures shop, which opened in November. — Standard-Radio Post/ Richard Zowie

Fifty countries of Cross Cultures

A store 'where Flowerchild meets Fashionista

Wally Overfelt and wife Shannan’s Cross Cultures opened up shop in Fredericksburg over the Thanksgiving weekend, the latest stage of a business that started from the ground up.

Overfelt, who has a business degree and served in the Peace Corps in Costa Rica, helping small businesses develop, began it in 1990 as Mayan Sun, since his merchandise was exclusively from Guatemala.

“In the first six years I was in business, I started with very little money,” he said. “When you’re in the Peace Corps, they give you $200 per month for readjustment allowance. After two years, I had approximately $5,000. That’s what I started the business with.”

He set up shop on college campuses, weekend festivals and even on the side of roads.

“When I’d have a few thousand dollars in the bank, I’d fly to Guatemala and pick up more inventory,” he said.

They had the store in Austin before relocating to Kerrville, where they still have a branch.

“We’ve been looking here in Fredericksburg for years and thought this was as great a location, especially selling to tourists and broadening our business,” Overfelt said.


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Fredericksburg Standard

P.O. Box 1639
Fredericksburg, TX 78624-4228