Eyeing a market need
After serving the community of Fredericksburg homemade tortillas for four years, Jorge Sanchez decided to expand his offerings.
With a love of serving people and for Hispanic and Latin foods, he opened Mi Plaza, a supermarket and taqueria in February 2018, at 515 East Highway Street.
“I decided to expand what I am doing because I know this town needed something else just beyond the tortillas,” Sanchez said.
When Sanchez first moved to Fredericksburg, he saw a need to open a store like this.
“In our about-15,000 population, about 25 or 30 percent of the people are Hispanic, so I think this is a good market for a store like this,” he said. “If you do something in this little town, everyone is going to know about it. People see it and they are interested by it and they walk in and are so surprised by what we have.”
Another unique aspect of the store is that if a customer can’t find a specific item, Sanchez is willing to do what it takes to order it and carry it in the store.
“It’s an opportunity for me to carry more things,” he said.
Mi Plaza is more than just a basic grocery store.
The store serves a variety of Mexican groceries that have been imported from canned beans to snack foods to candy to dried chiles.
Eventually, Sanchez will bring back his homemade tortillas for purchase.
He also hopes to have more bakery items as he hires more employees.
On top of selling grocery items, Sanchez serves fresh-cooked food.
Popular offerings include pork feet, pork carnitas, carne asada and more.
In the morning, he serves homemade breakfast burritos wrapped in homemade tortillas.
During the hot summer, customers can order a homemade milkshake or smoothie with fresh fruits and the option to add oats, granola or nuts.
“Our most popular flavor is strawberry and banana and I think that is also my favorite,” Sanchez said.
A passion to serve
One of Sanchez’s passions is to serve as many people as he can.
“I love to serve the people and I think they come out happy when they have something that they can’t find unless they go to San Antonio or Mexico,” he said.
With one business experience under his belt, Sanchez said owning his dream business has been simple.
“This has been easier and I am not afraid like I was the first time,” he said. “No matter what side you are on, you are always the customer and you have to serve people just like you want to be served.”