This full-page ad for Behrend Garage ran in the May 28, 1964 Fredericksburg Standard touting the feat. (Note: Cars on the rock are now expressly forbidden.)
Commentary
Pontiac climbs the Rock
From a distance, the Pontiac “big six” two-door sedan crawling slowly up the bald granite face of Enchanted Rock, looked like a gnat on an ice cream cone. The vehicle made several stops on its way to the summit, not because of any problems, but to give photographers a chance to snap a few black and white glossies of the famous climb.