By Ken Esten Cooke —
Oktoberfest brings polka, beer, sausage and a huge economic boost to town.
Pedernales Creative Arts Alliance, presenters of Oktoberfest, commissioned an economic impact study done over the Oktoberfest weekend.
The survey, done by Sarah T. Page Consulting LLC, of Round Rock, showed 20,680 non-local attendees at this year’s festival and a collective economic impact of $6,189,202.
“Oktoberfest hired an outside firm to do a three-day economic impact study,” said Debbie Farquhar, Oktoberfest manager. “It has been several years since we’ve conducted such an in-depth survey.”
The study also showed that of the estimated 22,000 festival attendees, at least 90 percent were non-local.
“The numbers certainly indicate how important Oktoberfest is to our local economy,” said Buddy Frels, PCAA board president. “With Oktoberfest’s growth, everyone benefits.”