By Richard Zowie
A business that began in 1964 by a woman ahead of her time is now in the hands of her two sons and two daughters.
Fifty years ago, Madlyn Hoffmann opened Madlyn’s, a store that sells ladies’ fashions and gifts. Since 2007, following Madlyn’s death, the store has been owned and operated by her children.
“Mother was way ahead of her time,” said Brenda Durst, who owns the store along with her sister, Debbie Hoffmann, and brothers, David and Jonathan Hoffmann. “She started the store when she was 34 years old and had gone through a lot of hard times. She didn’t have a lot of formal education. What she learned, she learned on her own.”
In those days, Durst added, most women were stay-at-home mothers. It was unusual for a woman to run her own business.
Besides being a businesswoman, Madlyn Hoffmann was the “jack of all trades” as she also could sew and do carpentry.