Small businesses are the engine of America

Patronize our independent businesses, as they support our town

By Ken Esten Cooke— As “Black Friday” inches into Thanksgiving Thursday and beyond, solicitations from the country’s wealthy and marketing-savvy big businesses hit us at every turn — in newspaper inserts, radio, television, junk mail, social media and email campaigns.

While we consumers drive this, we hope you will give thanks for and give some business to our small businesses.

In our country, we tend to treat large-company CEOs like royalty or rock stars. Yet for every Steve Jobs or Jack Welch who makes their mark for innovation or efficiency, there are literally thousands of bosses out of the limelight who do what it takes to keep revenue flowing and watching expenses enough to make for a profitable bottom line.

For many of those small-business owners, their craft is a labor of love. They show loyalty to their customers because they are personally accountable to them. They show loyalty to their employees (while sometimes having to make painful adjustments) because those employees support their families with their earnings.

Small business owners share a camaraderie with others, who share their challenges and their successes. Rarely is their courage noted, though it surely takes gumption to step out, take risks and use an investment to pursue the American dream.

For the rest of this story, read this week’s print and online editions of the Fredericksburg Standard-Radio Post. If you are a print subscriber, your full online subscription is free. All you need to do is call 830-997-2155 to get a password. If you are not a subscriber, call 997-2155 or click on the ‘Subscribe’ button on the left side of the home page and sign up today!


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